Rosenthal & ExcellCommercial Real Estate Services, Inc.
Cal Eye Pro building, Overland Corporate Center, Temecula
Company profile

A consulting firm that happens to hold the licenses.

An impeccable reputation built over nearly four decades on an ownership mentality, not a broker’s, specializing in medical, retail, office, and complete real property asset management. Established in 1987, our firm provides sophisticated investors and public agencies an uncompromising, conflict-free consulting and transactional model.

  1. 01Property managementDaily operations & owner reporting
  2. 02Brokerage & leasingLandlord & tenant representation
  3. 03Capital marketsAcquisition & disposition
  4. 04Asset managementFiduciary oversight
  5. 05PricingTransparent, owner-aligned pricing
How we work

A consulting approach, not a brokerage mentality.

The goal of the company is to provide high-quality services with a professional consulting approach, rather than a real estate agent brokerage mentality. That distinction is not marketing language. It determines who we hire, who we serve, and how we are paid.

Contrary to most real estate companies, our firm does not employ outside agents. Our clients are sophisticated investors, local businesses, and government agencies interested in complete real-property asset management. In the private sector they are principally physicians, community-centered professionals, and retailers such as automotive dealerships.

We employ people with skills in research, financial analysis, legal, and architecture as each engagement requires, rather than carrying a sales floor.

Aerial view of commercial property in the firm's managed portfolio, the Inland Empire
From the firm’s managed portfolio · the Inland Empire
Statement of qualifications

Realistic goals, supported by historical data.

We set goals a property can actually meet, and we set them against its own history rather than a projection. From there: acquisition and disposition, management, banking, insurance, and appreciation strategy.

Most of our clients are repeat customers, or were referred to us by attorneys, banks, and community leaders.

Market area

The Inland Empire.

  • The San Jacinto Valley
  • Temecula and Murrieta
  • Menifee Valley, Sun City and Perris
  • Riverside
  • The Interstate 10 corridor, Ontario to Banning
At a glance
Founded
July 1987
Office
One office, unmoved since 1987
Outside agents
None
Principals
Howard Rosenthal and Guy Excell

Discuss your property in confidence.

(951) 658-2559

howard@rosenthalexcell.com
guy@rosenthalexcell.com

Inland Empire · Established 1987

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