Every discipline is delivered in-house, by the principals of this firm. Nothing is handed to an outside agent.
See all services in detail
Premium Daily Operations without the Call Centers. 24/7 telephone triage for property calls, handled in house. Every operational challenge, tenant inquiry, and maintenance strategy is directed personally by our principals.
Conflict-Free Representation. Absolute Alignment. Leasing strategies built to secure creditworthy occupants who add intrinsic value to your property.
Rigorous Underwriting. Execution Backed by Data. Due diligence and financial modeling so properties are acquired, structured, and disposed of to yield exactly as projected.
Fiduciary Strategy Through Every Market Cycle. Long-term capital deployment, financial restructuring, and repositioning, backed by nearly 40 years of proprietary Inland Empire market data.
Transparent, owner-aligned pricing. Rates are negotiated.
Most firms in this market are built solely to close transactions. Rosenthal & Excell is structured from the ground up for comprehensive real property asset management.
While we provide expert brokerage, purchasing, and leasing services, we treat them as tools for long-term wealth preservation, not one-off commissions. In fact, our clients typically do not acquire an asset unless we are mutually ready and willing to manage it long-term.
We approach your real estate from an owner’s business perspective, protecting physical asset health and tenant stability through every market cycle. Our clients are exclusively individuals of significant wealth, public government agencies, and established regional businesses who demand fiduciary-level oversight.
Seven of the project properties in our client portfolio carry medical tenants, from a hospital-adjacent building in Murrieta to urgent care, dental and optometry suites in Menifee and Temecula. Most of the rest are neighborhood retail.
A national brokerage will assign your asset to a team, and that team will change. The people who tour the property, negotiate its leases and answer when a tenant calls are rarely the people who won the account.
This firm has no outside agents and no bench to rotate. Howard Rosenthal and Guy Excell have personally run every engagement since 1987, and they will run yours. That is the difference between a report about your asset and knowledge of it.
Active in commercial real estate since 1977, beginning with the Considine Company of Atlanta. Following his role as Executive Director of the Bank of Hemet’s real estate development division (1984–1987), Howard co-founded the firm in July 1987.
A lifelong Hemet resident with a degree from the USC School of Business. A licensed real estate broker who also secured his general contractor’s license, so he reads every asset both financially and structurally.
howard@rosenthalexcell.com
guy@rosenthalexcell.com
Inland Empire · Established 1987
Request a consultation